Monday, December 19, 2011

New Jordan Brand Packaging For 2012New Jordan Brand Packaging For 2012

Last week you might’ve noticed the new Jordan Brand box-tags when on the Air Jordan IV White/Cement , but today during a special Nike/Jordan footwear event in China, a look at the new packaging was presented during the media presentation. Leaving is the Black/Grey box that we're all accustomed to, and arriving in 2012 is a new tonal black outer facade with an oversized Jumpman logo on the upper face. The box-tags will also be different as well, with three different colors denoting Training (Blue), Lifestyle (Red), and Basketball (Red) performance.

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