A Bathing Ape will debut its new label "Aape" this spring/summer. Aape is set to slot in between the current A Bathing Ape and BAPE Kids range, aiming to attract and appeal to the teenage market. This is a big move by A Bathing Ape, due to that the company holds a big reputation. It may result in profit but I feel that overall it will eventually fade out and will be taken off of many shelves after awhile.
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