"Camping out" for sneakers before and on release dates has been part of the sneaker culture and existed within the sneaker community for years now, but things will slowly start to change. Now that Nike has banned their midnight releases, they have now announced their new "Twitter RSVP" release system. This alternative method will now eliminate the "camping out" process, as well as decrease the possibility for riots and fights. Due to the high demand of popular releases in the past, like the Concord XI's and Galaxy Foamposites, numerous amounts of crowds, across the nation started to get violent as they battled for the limited, desirable shoes. Nike is now intervening and attempting to ensure safety among sneakerheads and other consumers across the country. There’s no word yet on when this process will start, but it could be as early as Saturday when the Air Jordan XII “Playoffs” release.
What do you guys think of this new attempt by Nike to decrease conflict when it comes to sneaker releases? Is this a good or bad move? Comment below.
Here is the official guidelines for the new system:
Twitter RSVP is used to help manage product launches at Nike Stores. Follow your local Nike Store on Twitter for launch announcements and frequent updates.The Twitter RSVP Process:
- On the RSVP date, our store will send a tweet at a random time to begin our Twitter RSVP process, including a product specific hashtag (#tag).
- Once registration is open, you must Direct Message (“DM”) the store within 60 minutes. The DM must include:
- The product-specific #tag tweeted by the store
- The last 4 digits of your State/Passport/Military/School ID number
- Your shoe size (limit one).
- Confirmations from the store will be sent via DM to those who have successfully secured their requested size. Shoes will be awarded on a “first respond, first serve” basis.
- Confirmed recipients must pick up their product (in person w/ identification) from the store on the day of launch. Unclaimed product will be announced on Twitter and will be re-released at the store’s discretion.
How do you properly RSVP through DM? Here’s an example:
- Store Tweet:
Twitter #RSVP is now open for the Air Foamposite One.#Electrolime- Consumer Response (DM):
#Electrolime, 4253, 10.5(For more information about sending a DM, see the Twitter Help Center.)Twitter RSVP Terms and Conditions:
- One item allowed per person, even if you receive two confirmations of successful registrations. Abuse of this rule may result in denial of purchase or entry to future launches.
- Confirmed recipients must provide a valid ID that matches the last 4 digits used for RSVP.
- Size cannot be changed once it has been confirmed to a person through Twitter RSVP.
- Resell or trade of Twitter RSVP confirmation is prohibited.
- Twitter RSVP confirmation is not transferable and not redeemable for cash or for credit towards any purchase.
- Lines will not be allowed to form outside the store for this release.
- Launch process is always subject to change at any time at the discretion of Nike, Inc.
Twitter RSVP is used to help manage product launches at Nike Stores. Follow your local Nike Store on Twitter for launch announcements and frequent updates.The Twitter RSVP Process:On the RSVP date, our store will send a tweet at a random time to begin our Twitter RSVP process, including a product specific hashtag (#tag).
Once registration is open, you must Direct Message (“DM”) the store within 60 minutes. The DM must include:
The product-specific #tag tweeted by the store
The last 4 digits of your State/Passport/Military/School ID number
Your shoe size (limit one).
Confirmations from the store will be sent via DM to those who have successfully secured their requested size. Shoes will be awarded on a “first respond, first serve” basis.
Confirmed recipients must pick up their product (in person w/ identification) from the store on the day of launch. Unclaimed product will be announced on Twitter and will be re-released at the store’s discretion.
How do you properly RSVP through DM? Here’s an example:Store Tweet:
Twitter #RSVP is now open for the Air Foamposite One.#Electrolime
Consumer Response (DM):
#Electrolime, 4253, 10.5(For more information about sending a DM, see the Twitter Help Center.)Twitter RSVP Terms and Conditions:One item allowed per person, even if you receive two confirmations of successful registrations. Abuse of this rule may result in denial of purchase or entry to future launches.
Confirmed recipients must provide a valid ID that matches the last 4 digits used for RSVP.
Size cannot be changed once it has been confirmed to a person through Twitter RSVP.
Resell or trade of Twitter RSVP confirmation is prohibited.
Twitter RSVP confirmation is not transferable and not redeemable for cash or for credit towards any purchase.
Lines will not be allowed to form outside the store for this release.
Launch process is always subject to change at any time at the discretion of Nike, Inc.
Find your local Nike Store Twitter account:
Store Name City State Twitter Handle NIKETOWN Boston Boston Massachusetts @NikeBoston NIKETOWN Chicago Chicago Illinois @NikeChicago Nike Dallas Dallas Texas @NikeDallas Nike Las Vegas Las Vegas Nevada @NikeLasVegas NIKETOWN Los Angeles Beverly Hills California @NikeLA Nike Mall of America Bloomington Minnesota @NikeMallAmerica NIKETOWN New York New York New York @NikeNYC Nike Portland Portland Oregon @NikePortland Nike Roosevelt Field Garden City New York @NikeRooseveltFD NIKETOWN San Francisco San Francisco California @NikeSF Nike Santa Monica Santa Monica California @NikeSantaMonica Nike Scottsdale Scottsdale Arizona @NikeScottsdale NIKETOWN Seattle Seattle Washington @NikeSeattle Nike Running Bay Street Emeryville California @NikeBayStreet Nike Running Eugene Eugene Oregon @NikeEugene Nike Running Fashion Island Newport Beach California @NikeFashionIsl Nike Running Fashion Valley San Diego California @NikeFashionVal Nike Running The Grove Los Angeles California @NikeTheGrove Nike Running Lenox Square Atlanta Georgia @NikeLenoxSquare Nike Running South Coast Plaza Costa Mesa California @NikeSCPlaza Nike Running Stanford Palo Alto California @NikeStanford Nike Running Westchester White Plains New York @NikeWestchester Nike Running Westfarms Farmington Connecticut @NikeWestfarms Nike Running Westport Wesport Connecticut @NikeWestport
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